Healthcare CPD Associate (Certification Exam)
Anyone who organizes continuing healthcare education, might be interested to know about the CPD certification exams which are run 4 times per year in the United States and Canada. "The Alliance National Learning Competencies provide a staged approach to the development of proficiency and expertise in the field. The eight Competency Areas represent different yet interconnected components of CEhp that, taken together, form the foundation for excellence in the field." Here is th
What is a customer focus group?
A week ago, at this exact time, I was in Toronto facilitating an advisory board with a group of medical advisors. Outside my industry, these sessions are better known as customer focus groups or consulting panels. When properly designed, developed and delivered, these meetings can produce valuable insights about the behavior, attitudes, work methods and preferences of a company's target audience. The Business Development Bank of Canada says it best - advisory boards are an un
Tools for Audience Engagement
I love when people email me to ask for help using instructional tools and digital techniques. Engaging target audiences seems to be a business priority for almost everyone I know. One of my clients recently asked about various polling apps, survey software or interactive devices they might want to try at their next customer event. In my industry, touch pads have been the "go-to" device for many years. I'm sure you know all about this technology - these kits are used everywher
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