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April 18, 2018

"Don't over-engineer solutions"...

I love that line from a "Time-Boxing" article on the Mindtools website.

Time-boxing can help teams and individual to maximize their productivity by channeling available time toward the essential features of a task.

It's an interesting wa...

February 21, 2018

If you're like me, bouts of personal stress or crisis can make proper sleep, nutrition and exercise habits more difficult to achieve. (I think we can all relate).

During times of unrelenting worry, we have all made the mistake of neglecting ourselves.

Self-care is often...

January 13, 2018

When planning an important meeting (such as a medical symposium or healthcare customer meeting), it is important to produce invitation material (flyers, postcards and emails) that instantly capture attention.

Capturing attention is a per-requisite to compelling more peo...

December 12, 2017

Love it or hate it (and some people really hate it), texting has become a staple in day-to-day business communications at MEDZONE.

Nothing surprising here - my busiest clients have been texting me since way back in October 2007.

In 10 years, little has changed except t...

December 8, 2017

Today, I sent my colleague a "Happy Day #272!" message. 

Working closely together all this time, I have admired her work since the very first day. She has catalyzed MEDZONE's commitment to excellence and innovation in medical education - from large-scale client projects...

December 1, 2017

"Cordonnier mal chaussé"...

Can anyone relate to that French expression? Tonight, I totally feel like one of those people.

The proverbial "sheepish shoemaker" is a skilled individual who neglects to leverage their skills for their own advantage or advancement. 

I have a p...

November 25, 2017

Yesterday, I had a positive experience as an "invasive procedures" outpatient at a McGill University teaching hospital.

From the product title on the jug (GoLYTELY), you can probably guess that I opted to go for ... a colonoscopy.

 The preparation diet is a give-away,...

October 10, 2017

Once you've secured a venue for your customer development event, it's time to shift your attention to creating a catchy flyer.

Here are 6 quick tips to help guide you:

  1. Spacious layout (lots of white space)

  2. Not too many colors and contrasting fonts

  3. Display s...