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September 19, 2019

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"Sheepish shoemaker"

December 1, 2017

"Cordonnier mal chaussé"...


Can anyone relate to that French expression? Tonight, I totally feel like one of those people.

The proverbial "sheepish shoemaker" is a skilled individual who neglects to leverage their skills for their own advantage or advancement. 


I have a perfect example - a story of predictable irony:


I just emailed a client suggesting they start using and assigning hashtags to all their conference and customer event planning. It's definitely a good idea. Hashtags remain a powerful social leaning tool used extensively in higher education circles. And in my industry, they represent an untapped, strategic resource for finding and engaging medical audiences.


After I sent the email, I checked my personal Twitter feed. Apparently, I've been too busy to use hashtags this year.


It's a little too late for me to recall that email. But it's never too late to start hash tagging more consistently. One simply needs a defined purpose.


Does anyone else have a  sheepish shoemaker story?

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